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How to Measure Digital Transformation ROI?

December 22, 2023


Discover how to effectively measure the ROI of your company's digital transformation initiatives!

Digital transformation is a business process that requires time, effort, and monetary investment. If your company is on the path to embracing a digital transformation initiative, determining how to measure its return on investment (ROI) is crucial.

What Is ROI in Digital Transformation?

ROI is a measure of the revenues generated as a result of digital transformation. It demonstrates how available resources have been utilized for maximum digital innovation.

For example, if a company’s ROI is low, it can indicate that its digitalization is performing poorly or that the established metrics don’t measure the correct data to assess its efficiency and profitability. On the other hand, a high ROI indicates that digital transformation efforts are delivering excellent results for the company.

Key Pain Points in Measuring Digital Transformation ROI

By measuring ROI, companies ensure their resources are invested in a solution that delivers results and boosts profits. Also, understanding digital transformation ROI helps them make informed decisions.

However, in reality, determining the tangible and intangible benefits of digital transformation investment takes effort.

These are some of the most common pain points companies face when measuring digital initiatives:


Due to the dynamic nature of markets, digital transformation companies must adapt their measurement approaches to reflect changing industry trends, economic shifts, and technological advances.

Adapting to the shifting landscape requires a proactive mindset and the ability to quickly adjust metrics and assessment frameworks. Why? Because rigid or outdated measurement strategies may not capture the true impact of digital initiatives.

Understanding the long-term picture

Adopting digital technologies is often complex and broad, so their full impact may be absent in the short term. This presents a dilemma since stakeholders may need evidence of early returns.

It requires effective communication strategies to highlight the long-term benefits of digital transformation while acknowledging the need for patience in realizing and showcasing measurable results.

An inability to evaluate data

To comprehensively assess the impact of digital investments, it is necessary to integrate data from diverse systems and departments. However, combining data from diverse sources can be a significant challenge.

Establishing key performance indicators is necessary to overcome this challenge. In this way, you can measure the ROI of digital transformation initiatives using reliable metrics.

How do you Calculate the ROI of a Digital Transformation Project?

The fact of the matter is that there isn’t a one-size-fits-all solution. There are, however, some crucial steps, regardless of the industry. Here are some value metrics to measure a newly adopted digital transformation.

Set realistic digital transformation goals

Before beginning any digital transformation journey, set realistic goals and objectives. First, determine the goals of this digital strategy, such as boosting revenue, improving operational efficiency, or improving the customer experience.

Whether a small, medium-sized, or large business, defining a clear business objective ensures a successful digital transformation and provides better direction. When companies establish their goals, they can more effectively align their efforts and resources, increasing their likelihood of success.

Identify appropriate metrics and KPIs

Defining appropriate metrics and KPIs for the digital transformation ROI aligns with specific goals, quantifies tangible and intangible outcomes, and tracks progress over time.

Additionally, these metrics allow a better-informed decision-making process, which can determine the success or failure of the project.

Customer experience

Engagement metrics such as Customer Effort Score (CES), Net Promoter Score (NPS), and Customer Satisfaction (CSAT) are relevant to measuring progress and customer engagement. With these insights, you can analyze your digital journey’s effectiveness and identify improvement areas.


Analyzing the cost-benefit of digital initiatives is integral to evaluating their financial impact. Factors like cost savings and transaction costs provide valuable information to identify the market value created by digital transformation for the business.

Additionally, it allows a company to evaluate the financial effects of digital initiatives on sales and their potential to generate new revenue streams and expand market reach.

Employee productivity

Digital transformation investments impact not only the outside but also the inside of an organization. That’s why measuring employee productivity is a significant metric to consider.

When productivity metrics are established, it is easier to determine if employees can reduce the completion time of a task or increase the number of tasks.

However, it is essential to note that not all transformations will lead to increased productivity; it depends on how employees adapt to new technologies and processes.

Monitoring employee progress is vital, as any decline in productivity may indicate that additional support or training is needed so that the digital tools can positively impact and enhance employee productivity overall.

Determine time frames

Establishing a digital ROI framework for effectively evaluating the impact of digital solutions is necessary. But it’s not only about defining a period; it’s also about establishing baseline metrics for a starting point and setting incremental goals within this time frame.

Doing so enables ongoing monitoring and assessment. Also, this strategic approach ensures a comprehensive and timely evaluation of the digital transformation project.

How to Make the Most of your Digital Transformation ROI

For digital transformation to be effective, it’s essential to adopt strategic approaches and best practices. The following list provides actionable insights and guidelines for organizations looking to make the most of their technological advancements and achieve long-term success through digital transformation.

Tackle integration and compatibility

Compatibility between various infrastructure components optimizes performance and facilitates realizing the full potential of digital transformation investments, leading to a more impactful ROI.

To ensure this outcome, take the time to identify areas that need improvement or additional investment by closely examining your current technology infrastructure. As a result, you can foster an efficient and cohesive ecosystem of digital solutions.

Manage organizational change

Embracing digital transformation requires an organization to undergo radical cultural changes. Change management strategies allow organizations to enhance employee engagement, mitigate resistance, and create an environment conducive to the seamless integration of digital systems.

Promote an innovation, empowerment, and collaboration culture

Ensure that top-level executives actively champion the initiative, set clear goals, and ensure alignment throughout the organization. Their participation is crucial to the success of the digital transformation.

Also, it’s crucial to cultivate a digital innovation culture. Exemplary leadership and a culture of innovation can help organizations navigate digital transformation more effectively, ensuring their initiatives yield the desired results.

Providing employees with skills and tools and promoting collaboration, continuous learning, and experimentation can help them become more agile and adaptable.

Make data-driven decisions

Data equals power. A digital transformation requires leveraging data analysis to improve decision-making and maximize benefits.

Incorporating data-driven insights can ensure informed and strategic choices throughout the transformation journey, ensuring that initiatives align with goals, adapt to changing needs, and contribute to a higher ROI.

Forecast long-term benefits and costs

While digital transformation can be a substantial investment, its benefits may take time. For an accurate ROI assessment, it’s imperative to identify immediate and long-term impacts.

That’s why performing consistent projections and aligning key metrics with long-term goals is imperative.

Communicating ROI to Stakeholders

Stakeholders are essential in driving the transformation process. With the ongoing involvement of stakeholders, such as employees, customers, and partners, a company can provide structure and apply follow-up measures to the project.

However, engaging stakeholders can be challenging. Luckily, we’re here to help. With our extensive experience and proven ability to handle complex projects, our team is equipped to guide you through an effective digital transformation.

With a focus on collaboration and results, we ensure that your stakeholders are heard and actively contribute to the success of your transformative initiatives. To achieve a seamless digital transformation, contact WillDom today!

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