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Microsoft Dynamics AX Implementation and Software Development Support

Sephora is a French multinational retailer of personal care and beauty products with nearly 340 brands, along with its private label, Sephora Collection, and includes beauty products such as cosmetics, skincare, body, fragrance, nail color, beauty tools, body lotions, and hair care.

Sephora is owned by luxury conglomerate LVMH as of 1997.

Sephora partnered with WillDom, a renowned software development company known for its expertise in enterprise solutions and cross-border support, to develop, implement and support its tech systems in the US and Brazil to support their local operations.

Sephora logo


Sephora faced several challenges in its pursuit of operational excellence and customer satisfaction. They needed to streamline inventory management, optimize supply chain processes, and improve overall store management efficiency both in its stores in the US and Brazil.

Furthermore, they sought to enhance their online customer engagement and loyalty programs. Sephora required a reliable partner to execute these improvements while maintaining seamless communication across multiple locations.


WillDom proposed a comprehensive solution that involved a two-phase approach:

Software Development Support (San Francisco, California):

WillDom established a dedicated team of developers to provide ongoing software development support to Sephora's headquarters in San Francisco. This team worked on:

> Continuously improving and optimizing software solutions based on evolving business needs.

Microsoft Dynamics AX Implementation (São Paulo and Rio de Janeiro, Brazil):

WillDom's expert team of consultants and developers collaborated closely with Sephora's IT and business teams to understand their requirements and tailor the Microsoft Dynamics AX solution to their unique needs.
The implementation included:

> Streamlined inventory management and real-time visibility into stock levels.
> Enhanced supply chain processes to reduce lead times and optimize product availability.
> Integrated point-of-sale (POS) and customer relationship management (CRM) systems for improved in-store experiences.
> Customized loyalty programs and promotions to enhance customer engagement.
> Training and support for Sephora's staff to ensure a smooth transition.

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The collaboration between Sephora and WillDom yielded remarkable results:
Sephora’s retail operations in Sao Paulo and Rio de Janeiro saw significant improvements in inventory management, supply chain processes, and store management. This reduced stockouts, optimized replenishment cycles, and streamlined store operations.
The Microsoft Dynamics AX implementation enhanced in-store experiences through personalized promotions, loyalty programs, and efficient checkout processes. Sephora’s e-commerce platform and mobile applications further improved customer engagement, increasing online sales and customer satisfaction.
Data analytics solutions gave Sephora valuable insights into customer behavior and preferences. These insights enabled Sephora to make informed business decisions and tailor their product offerings to meet customer demands effectively.
WillDom’s seamless support extended across geographical boundaries, ensuring uninterrupted software development efforts and support for Sephora’s headquarters in San Francisco.

In Conclusion:

The successful partnership between Sephora and WillDom led to improved operational efficiency, enhanced customer engagement, and optimized software solutions. Through the implementation of Microsoft Dynamics AX and ongoing software development support, Sephora achieved its goal of delivering exceptional retail experiences across its stores in Sao Paulo, and Rio de Janeiro while also benefiting from cross-border collaboration in San Francisco, California.

If your organization seeks to transform and thrive in the digital era, WillDom is the strategic partner that can drive your success.


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